7000+ New Followers In Under 12 Months x Diverse Civil
When Diverse Civil Contracting approached us to manage their social media presence, we knew we had a unique opportunity to showcase our social media marketing expertise in the civil construction industry. This case study highlights our tailored approach to boosting Diverse Civil's brand awareness and engagement rates, ultimately resulting in a surge of new followers and clients.
The civil construction industry has been slow to adopt social media marketing as a primary means of promoting their services. However, the growing importance of an online presence has driven even traditional sectors, like civil construction, to leverage social media as a means of showcasing their project portfolios and engaging with valuable prospects.
For Diverse Civil Contracting, our primary objectives were to:
1. Increase brand visibility and awareness
2. Showcase completed and ongoing projects to drive new business opportunities
3. Engage with target audiences across multiple platforms
4. Monitor and adapt strategies for continued growth and success
To fulfill these objectives, our first step was to identify Diverse Civil Contracting's target audience: predominantly B2B clients, including government agencies, commercial developers, and residential developers. We aimed to build a portfolio of projects on social media and their website to aid in any future tenders by showing off the full breadth of works that Diverse Civil is capable of. As a result, our strategic approach focused on these three key platforms.
Tailored Social Media Plan and Execution
Content Creation
Developing engaging content became an essential cornerstone of our tailored plan for Diverse Civil Contracting. To achieve this, we:
1. Designed visually appealing project galleries to showcase successful projects
2. Curated project updates and progress news
3. Shared behind-the-scenes updates and employee highlights to bring a human touch to their brand
For each platform, we employed specific tactics to maximize engagement and increase followers:
LinkedIn: We focused on thought leadership articles and timely updates about ongoing projects to attract B2B clients.
Facebook: With a balance of project updates, industry news, and engaging video content, we created a dynamic space for both B2B and B2C clients.
Instagram: Highlighting the company's achievements, project galleries, and employee spotlights with visually rich posts drove significant follower growth.
Our comprehensive approach to Diverse Civil Contracting's social media strategy produced impressive results, including:
