181% Growth On Facebook For Donnelley Hire
Donnelley Hire, a leading earthmoving fleet hire and rental business, was seeking to expand their online presence and drive traffic to their website. With the help of our targeted social media marketing , Donnelley Hire not only increased their brand awareness but also achieved remarkable results across multiple platforms.
Industry Social Media Landscape
The earthmoving fleet hire and rental industry is highly competitive, with businesses striving to make a mark in the online world. Social media is a powerful tool for companies to reach their target audience and showcase their fleet offerings.
Campaign Goals and Objectives
For Donnelley Hire, our campaign objectives were to:
Implement targeted social media advertising on Facebook and Instagram
Establish the brand online by creating new profiles
Grow their LinkedIn account to demonstrate industry professionalism
Regularly post blogs about business news and updates relevant to their industry
Target Audience
The campaign was targeted towards businesses and professionals in the construction, landscaping, and earthwork industries.
Our Approach
We developed a tailored social media plan for Donnelley Hire, focusing on engaging content and effective advertising. Our approach included:
Developing Engaging Content: We produced compelling content showcasing Donnelley Hire's fleet and attachment options, as well as informative blogs related to the industry.
Identifying the Most Effective Channels: We focused on maximizing growth on Facebook, Instagram, and LinkedIn - the most relevant platforms for the target audience.
Implementing Effective Advertising: We deployed targeted social media advertising on Facebook and Instagram to generate traffic and enquiries.
Impact of Our Campaign
Our social media campaigns had a significant impact on Donnelley Hire's online presence, with impressive results across various platforms:
LinkedIn: A 392.6% increase in traffic from LinkedIn to the website in the first 3 months.
Facebook: A growth of 181% in Facebook followers within the first 30 days.
Instagram: A 191% increase in engagement on Instagram during the first 30 days.
Our data-driven, tailored approach to social media marketing has proven highly effective for Donnelley Hire. By targeting the right audience with engaging content and advertising, we have successfully increased their brand visibility and driven significant traffic to their website. This case study serves as a testament to the power of well-executed social media campaigns in achieving meaningful results within a competitive industry space.
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