APG Australia
The One-Stop Shop For Civil, Mining & Construction Equipment.
APG is an Australia-wide provider of premium hydraulic, pneumatic and air equipment for the civil, mining and construction industries. APG is striving to increase awareness for its business and grow its brand both in its local market and Australia-wide. APG has engaged The MacBain Agency for a full suite of services including social media advertising, social media management, website updates, print collateral, email marketing and consultation.
Client: APG Australia (Airplant Services)
Industry: Industrial Tools & Equipment
Task: Provide comprehensive marketing support for this Australia-wide equipment provider.
High Capture Lead Gen
Website Development
Out with the old and in with the new. When you need to sell high-value products Australia-wide, you need to make sure your website and products can be found easily from anywhere. We built APG Australia a new website to demonstrate the full range of products available to the Australian market. Keeping the emphasis on excellence, we crafted a site that not only communicates the products but also provides plenty of information about the brands themselves, adding more assurance to clients that they are working with the best products available.
The website must ensure high SEO capabilities on a national level, lead generation capabilities customised per product and most of all, a user-friendly layout that’s easy to navigate for techno-phobic customers.
Marketing Led Brand Focus
Utilising our expertise to re-focus APG Australia’s vision for their brand into key streams of products and services through clear, concise communication.
Reach, Touch, Convert
Google Advertising Campaigns
APG’s high-ticket products cater to a very select clientele across the entire nation. We provide APG Australia with Google Advertising Campaigns to reach the right prospective leads at the time they are most interested and searching for products online. Campaigns include:
Compressor Servicing & Support
Cleanspace Personal Powered Respirators
Innovative Fire Fighting Trailers
Civil Construction Equipment For Sale
Want to Know More?
Reach out to us with any questions you have to grow your brand.
hello@themacbainagency.com