The Builders Club
Bringing A New Life To A Wollongong Institution
The Builders Club (previously Master Builders) has been an icon of the Wollongong hospitality scene since the 1960’s. During COVID, the Club has completed an impressive Vegas-style redevelopment of their facilities with a new look, new venues and updated brand. To complement this, we’re partnering with The Builders Club to revamp their socials, streamline their brand and develop a social media strategy takes the venue into the future.
Client: The Builders Club
Industry: Club, Bar & Hospitality
Services: Social Media Management, Social Media Advertising, Content Creation
Real Results. Real Impact.
88% Follower Growth
432 New Facebook followers brought into The Builders Club in first 3 months
+110% Organic Reach Improvement
Bringing in new followers that will engage with their accounts while re-engaging their existing audience with content they want to see more of
12K% More Action Taken
A staggering 12,137% more engagement from followers in first 3 months with 23.1K Page Clicks to book tickets, make reservations and visit a website.
Something For Everyone
Events, Venues, Family Fun & More
Part of the overall redevelopment of The Builders Club is to transform the venue into the beating heart of their community. A space to gather every day of the week with friends and family to enjoy incredible food, international-standard entertainment, experiences and so much more. They are becoming the embodiment of the phrase “something for everyone”.
Our strategy focuses on cultivating a community that brings everyone together for a family-friendly experience in the heart of Wollongong, The Builder’s Club. We’re communicating all the exciting upcoming events, reasons to visit, sharing unique stories from the history of the club and so much more. Our Social Media Marketing inclusive of advertising and social management highlights:
Concerts, Live Music, International Acts, Comedy & Charity Nights at The Basement
Live Sports at Legends Sports Bar
Wollongong’s hidden gin gem, The Botanist Cocktail & Gin Bar
Functions Spaces & Booking Opportunities
Hennessy On Church Cafe
Stonegrill Steakhouse, a unique dining experience
All the incredible Australian-made Gins available at The Builders Bottleshop
The best pizza, pasta and aussie classics at Platform 61
Weekly Specials, raffles, prizes, trivia and reasons to visit
So many more reasons to visit and love The Builders Club
Campaigns That Convert.
We’re utilising our social media expertise to run effective engagement and traffic ads to generate interest and awareness of all the key events for The Builders Club. From upcoming events to venues to visit, these campaigns are reaching an all-new audience and generate real results.
Want to Know More?
Reach out to us with any questions you have to grow your brand.
hello@themacbainagency.com
02 4258 3681