The Throsby

Artisanal Wines & Good Times

Partnering with The Throsby, we are bringing their boutique wine bar to the masses. By establishing a killer social media strategy that showcases the rich wine collection, homestyle Italian food by Ain’t Nonna’s and generating bookings, we have turned this once quiet wine bar into one of the most beloved bars in the region.

Client: The Throsby


Industry: Bar & Restaurant


Task: Execute an ongoing Social Media Strategy to drive sales & bookings for special events, weekly reservations & cultivate followers.

+2800 New Instagram Followers

When the new owners of The Throsby took over in 2020, they had one vision in mind. To turn this small wine bar into a standout destination for wine lovers near and far. To make this a reality, we sought to utilise their Instagram account to become a “insta-worthy” stream of delectable treats, unique wines and memorable visits. We quickly saw a boom in Instagram followers wanting to come and experience The Throsby and showing their immense support online. With over 150,000 organic impressions per year (pre-instagrams reel era) this bar became a stand-out must visit for any night out and a beloved brand to support.

Want to Know More?

Reach out to us with any questions you have to grow your brand.
hello@themacbainagency.com

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